Keeping Up with SEO Trends: What’s New in 2023
Almost 93% of web experiences begin on a search engine – and mostly it is either a Google search, image, or maps! Google is also constantly updating its ranking algorithm to keep up with the increasing traffic and provide a better search experience for its users.
And to keep up with these constant changes in Google’s search engine ranking algorithm, SEO trends are also constantly shifting. Trends that worked a few years ago can no longer be a trend. Previously, for example, there was a lot of buzz around delivering more content for SEO purposes. Now, relevant content is prioritized over content length. If it is still long, it is okay. But if it is relevant, it is better!
SEO Trends: What's New in 2023
EEAT - Google’s Latest Quality Rater
In the vast world of SEO trends, where websites are constantly competing for your attention, there is a new trend called “EEAT.” But what does EEAT mean, and why should you care? Well, EEAT stands for “Expertise, Authoritativeness, and Trustworthiness,” and it is a big deal in the land of SEO.
What is EEAT?
Imagine you are looking for health advice online. Would you trust a random website with no medical background, or would you prefer advice from a certified doctor? That is the essence of EEAT. As quoted more precisely by a Google Search Central Blog –
“There are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.”
Google wants to make sure that the websites it recommends have credibility and authenticity to it. And this credibility is established by implementing the four factors of EEAT –
E: Experience refers to using personal experience and knowledge to create valuable content. This can be established by sharing your personal insights, stories, and advice with your audience to establish your expertise and build trust.
E: Expertise refers to the level of knowledge and experience that a website’s content has in that particular subject matter. This means the website knows what it is talking about. If it is a cooking website, the authors should be culinary experts; for medical advice, the authors should be doctors or healthcare professionals (this is also known as Healthcare SEO).
A: Authority refers to the quality and quantity of external links pointing to the site of the website’s content. Think of this as the website’s reputation. Are people talking about it positively? Are other trustworthy websites linking to it? If yes, it is considered authoritative.
T: Trustworthiness refers to how reliable the content on the website is, including factors such as security, privacy, and transparency. Would you trust a website with your credit card information if it does not look secure? Trustworthiness is all about making sure the website is safe and reliable. According to Google –
“Trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how Experienced, Expert, or Authoritative they may seem.”
One of the simple methods of implementing EEAT is by using an author profile with the content. This goes on to establish the credibility of the content, and besides it is always good to put up a face beside a name right?
Website Crawling 101 - Boosting Performance and Visibility
The What of Web Crawling
In the world of SEO, “crawling” is like search engines’ exploration journey to decide which web pages to show when people search for something. So, in simple terms, staying on top of crawling trends is essential to ensure that your website is seen and visited by your target audience.
The How of Web Crawling
The process of crawling involves search engines sending out automated bots to explore and index web content. These bots, often referred to as spiders or crawlers, read web pages, looking for new content, links, and changes. When they find something new, it brings this information back to the search engine’s database.
The Why of Web Crawling
The primary objectives of web crawling are twofold: to ensure that websites are discoverable and to rank their content accurately in search results. Crawlers scan pages for keywords, evaluate their relevance, and index them accordingly. They also check for broken links and duplicates, which can negatively impact a website’s ranking. Thus to optimize this process, regularly updating and maintaining your site ensures that crawlers can find and index your content effectively.
Click-Through-Rates - Is It a Google Ranking Factor?
CTR, or Click-Through Rate, is the SEO trend that measures how often people click on your website link when they see it in search results. CTR matters because search engines like Google pay attention to it. They think, “If lots of people click on this link, it must be good.”
Therefore, a high CTR is good news. It means that your website’s title and description in the search results are catching people’s attention. They find your content relevant and appealing, so they click on it.
In case of a low CTR, make sure your titles and descriptions are clear, informative, and match what people are searching for. Use keywords wisely, but do not stuff them unnaturally. You can also experiment with different wording to see what works best.
Now how can you check your website’s CTR using Google Search Console?
- Go to the Search Results section.
- Select the Average CTR metric.
- Specify a Date range if needed.
- Click on the Pages tab.
- Find and review specific pages and their average CTR.
- Optionally, filter pages by CTR range or select a query for more detailed insights.
SEO Automation: Simplifying Your Digital Strategy
SEO automation is an emerging trend that is completely changing the game. But what exactly is it, and why should you care?
SEO automation involves using software and tools to perform repetitive SEO tasks automatically. This includes tasks like keyword tracking, content optimization, and even backlink analysis. This not only saves you time but also helps ensure consistency and accuracy in your SEO efforts.
Among the well-known SEO automation tools, some of the favorites are:
SE Ranking: SE Ranking is an all-inclusive SEO tool that automates SEO tasks like backlink monitoring, keyword research, and website analysis.
A1QA: A1QA is a test automation software that measures website performance and stability that directly impacts SEO.
Traffic Booster: Traffic Booster by StoreYa is an SEO automation service for PPC ads, designed for eCommerce. It uses an algorithm to optimize ad campaigns, ensuring relevant traffic and higher SERP rankings.
YourAmigo: YourAmigo complements SEO efforts by helping you find keywords for authority building.
More Content is Still the Way to Go!
So, how do you create content that both informs and impresses search engines? Start by asking yourself:
- Are you providing valuable, reliable information in your content?
- Does your content answer common questions in your niche?
- Are you keeping it up-to-date with the latest info?
- Are you citing trustworthy sources?
By focusing on content that is not just plentiful but also packed with precision, you will stand tall in the SEO game.
Yet, the question lingers: Do these represent actual trends, or are they simply speculations?
Having listened attentively to the top industry experts for months and having implemented the best strategies diligently on our client projects, the truth to the impacts is best exemplified through how Digitomark’s expert SEO team has made their clients reach the very top of Google SERPs.
For example, Anwar Landmark, a leading real estate developer in Bangladesh, has gotten satisfactory results on their keyword “Duplex Flats with Swimming Pool in Dhaka”. Whenever people search with the intended keyword “Duplex Flats with Swimming Pool in Dhaka”, their website comes to the very top on the first page of Google SERPs. In April 2023, the keyword was in the 100th position of the SERP, in only a month, i.e. May 2023, the keyword was in the 3rd place position of the SERP!
However, since Google will not disclose its ranking factors, SEO will be a mix of both expert guesswork and efficient data analysis.