CONTENT – The atomic unit of digital marketing can be the magnet for attracting clients if done well. Businesses have a huge chance to improve their performance by using content marketing. You can boost your online presence, develop a community, and grow brand supporters by providing meaningful and relevant information to visitors. As the demand for digital marketing is increasing in recent times, so do content marketing in Bangladesh.
But if you are new to this sector of digital marketing, this article is going to be your guideline to the realm of Content Marketing. Now, let’s talk about what content marketing is and some of the strategies for creating great content.
About Content Marketing
According to Wikipedia, Content marketing is a sort of marketing that entails the creation and distribution of online content (such as films, blogs, and social media posts) and does not directly promote a brand but is meant to pique interest in its products or services. Any type of messaging you employ to attract, educate, inform, persuade, and inspire a prospect to become a customer falls under this category.
The purpose of content marketing is not always to make a quick sale, but rather to generate leads and establish a strong brand.
I am sure you are right now processing this definition and thinking about what a complex term Content Marketing is!! Worry not!! Let me put these terms in a much simpler direction.
When you hear “Content Marketing”, the words like blog, Twitter, Facebook, or viral videos come to your mind. But let me assure you something, it exits far before than Internet. Because Content Marketing is like storytelling and we humans are telling stories since we could speak. Besides, a great storyteller always steals the attention of the crowd. So, to get the attention of your clients, you have to be able to tell meaningful stories which will connect the clients with your business and that’s basically called “Content Marketing”. But as time changed so do the storytelling process. To cope with this modern days content, you have to have some strategy.
Content Marketing Strategy and Its Elements
The field of content writing in Bangladesh is widening day by day. To do better in this sector, you’ve to have knowledge of content marketing strategies. Strategies are a must to execute a profitable campaign of content marketing. There are tons of content marketing strategies that exist today. However, in order to be successful, a Content Marketing strategy must include four key elements: brand positioning, owned media value proposition, business case, and strategic plan. Let’s look at why each of these factors is important for Content Marketing and how you can start using them.
1. Brand’s Positioning
A carefully defined brand and product positioning will assist you in providing a consistent experience for your audience and in establishing the correct picture of your business across all Content Marketing platforms.
To determine your position in the market, you should analyze and find out the answers to some questions like:
- Who are my current and future clients?
- What kind of services are they looking for?
- How is the competitive environment?
- Who are my competitors?
- How are they promoting their brands?
- What is the distinct value of my brand?
- What problems are my products/services are solving?
- What keeps me different than my competitors?
- How can I set up a unique personality for my brand?
2. Owned Media Value Proposition
You must outline your owned media value proposition in order to build your brand as a trustworthy content producer. With your content, what distinctive value do you deliver to your audience? What makes you different from other content creators? What makes people want to engage with your content channels?
Begin by conducting research on your target audience to determine the sort of content they seek and their preferred sources. Then, to discover your editorial niche, look at your nemeses’ content tactics.
Brands frequently focus on their market competitors and pay insufficient attention to other content developers. After you have decided to establish owned media, you should regard all publications in your field of expertise as prospective rivals. As a result, include unbranded media in your competition research, such as internet publications, industry blogs, and influencers’ video channels.
3. Business Case
A great content strategy requires you to provide value to your audience. Content Marketing, on the other hand, should propel your company ahead in addition to drawing new readers and followers.
Determine what business goals your organization needs to meet and how Content Marketing will help you get there. What resources will you need to spend on your content strategy, and what outcomes do you hope to achieve?
A documented business case can help you better understand the advantages, costs, and risks of establishing a Content Marketing plan in your business, as well as persuade decision-makers of its worth.
4. Strategic Plan
A strategic plan should concentrate on your objectives and how you intend to attain them. It will assist you in planning each stage of your content strategy. This strategy should assist you in determining who you want to reach with your Material Marketing efforts, how you will provide that content to them, and how you will accomplish and assess your desired outcomes.
Now, let’s look at how you may create a fantastic content strategy plan with some helpful recommendations and tools to make you more efficient and effective.
A Step by Step Guide to Create a Complete Content Strategy Plan
Long-term planning helps you to concentrate on your company’s objectives, foresee obstacles, and efficiently manage resources. These steps will guide you through the process of creating and implementing a comprehensive content strategy plan.
Step 1: Establish and Document your Goals for Content Marketing
It is all too easy to get wrapped up in the what, how, and where of content marketing, and we forget about the most crucial fundamental piece: the why. So, what’s the point of content marketing? Is it for the purpose of generating leads? Do you want to build relationships? How can you make your consumers’ experiences better?
Whatever your content marketing objectives are, make sure they are long-term and aligned with your company’s overall goals, mission, and vision. Stick to three to five concentrated and crystal-clear company goals at most, and document them, to establish your plan.
Step 2: Determine Your Audience
Finding your target audience and enticing them with your content is the key to Content Marketing success. To accomplish so, you must first comprehend their way of life, difficulties, struggles, and requirements. Remember your audience is not equal to your buyers.
It is critical to provide material that will entice potential buyers into the universe your brand has created before they begin the buyer’s journey. Then, when they are ready to take action, provide them with content that explains how your brand can help them.
Step 3: Identify Your Uniqueness
There is a massive amount of content available, and more is being added every day. So, how will you differentiate your company with your content marketing strategy? To put it another way, what is the heart and soul of your content strategy?
Your content should be useful, trustworthy, motivating, inspiring, educational, and entertaining in order to win in this marketing marathon. Try to make your story bigger.
Step 4: Research Targeted Keywords and Find Related Keywords
Many marketers mistakenly feel that keywords are a thing of the past. That is not the case at all. Even if they are not aware of it, when someone types a search string into Google, they are using keywords. You must determine which keywords will entice searchers. There are a few free keyword research tools available like Google Trends, Keyword Generator, Questiondb, and many more for finding keywords to target. To gain targeted traffic to your site, concentrate on longer-tail variations.
After that find related keywords with your content. Don’t rely on a single keyword, mix together similar keywords to help Google comprehend your content.
Step 5: Design a Spreadsheet For Each Topic
Make a master spreadsheet that you may use as a starting point. You will be able to reuse it for each piece of content you create.
Before you start writing content, build a spreadsheet with the targeted keyword, related keywords, and any other information you need to know.
You can discuss your ideas with others in your team, get feedback, and publish content according to your timetable as long as you have a spreadsheet. If you want your content marketing strategy to be organized, do not overlook this phase.
Step 6: Outline the Content You will Create
An outline assists you in organizing your thoughts and structuring your post so that it has the greatest impact possible, both for SEO and for readers. It also aids in determining which subtopics to discuss and avoids you from losing ideas before you begin writing content.
Your spreadsheet should contain the outline. Label each subtopic in the outline with the proper header tag and any additional relevant information, if applicable. For example, under each subtopic, you might insert whatever statistics or links you want to offer.
Step 7: Create SEO-Friendly Content
The practice of producing or optimizing content so that it ranks higher in search engines is known as SEO-friendly content. Both SEO and content are intertwined. There is no need for SEO if there is no content, and vice versa.
Some of the advantages of SEO-friendly content are:
- Content that is SEO friendly enhances rankings.
- Conversion rates can be improved by using SEO-friendly content.
- On social media, SEO-friendly content gets well-known.
- Small businesses benefit from SEO-friendly content.
- Clients are more likely to trust you if your content is SEO friendly.
Step 8: Analyze Your Content Performance
Analyzing the performance of your content is the most effective technique to figure out what types of content are resonating with your audience and then decide what pieces to create next. Your audience will send you clear signals about what piques their interest, making it easier for you to create fresh content that will have influence over them. Analyze your performance based on the number of visitors, numbers of pages per session, bounce rate or the like, comment, and share of your content. You can also track the organic traffic, dwell time, and backlinks to determine SEO success.
Importance of Content Marketing
Because content marketing has been proved to provide resounding results in this competitive B2B marketing landscape, businesses spend significant efforts in creating content marketing strategies. Let’s look at some statistics of the success of content marketing.
- 91% of B2B marketers employ content marketing to target customers. (B2B Content Marketing)
- 86% of B2C marketers consider content marketing to be a critical strategy. (CMI’s 2018 B2C Content Marketing)
- 72% of marketers say content marketing increases engagement and the number of leads. (CMI’s Digital Content Marketing)
- 95% of people only look at the first page of search results that’s why content is worth optimizing. (Brafton)
- 53% of marketers’ top priority is blog content creation. (Inbound report)
Apart from these statistics, there are a whole lot of advantages of content writing services in Bangladesh as online businesses are increasing and the dependency on digital marketing is escalating as well. Some of the benefits of producing consistent and high-quality content are:
- Your audience will have faith in you.
- Your audience will stay for a longer period of time.
- You’ll get more and better leads as a result of your efforts.
- On social media, you’ll gain more traction.
- Conversions can be improved by using original content.
- Because of SEO, your company will become more noticeable.
- You’ll cultivate loyal brand fans.
- Your marketing plan will be more cost-effective.
- Great content can help your organization establish itself as an industry leader.
When compared to paid commercials, video marketing, and traditional marketing, content comes out on top in the long run.
A content marketing strategy does not appear out of anything, rather it takes time and effort to create great content. There are many content writing services available in Bangladesh, but not many of them can ensure quality content and target result like Digitomark. Our team gives their ultimate effort to extract the core values of your company as well as customers’ needs from you with SEO-friendly content through in-depth research, analysis, interviews and scrutiny. You can trust us as we are always here to provide our content marketing services and help you to build a brand identity for your company.
What Is Content?
Ans: Content is relevant, valuable information.
What is Content Marketing?
Ans: Content marketing is a promotion strategy of digital marketing.
What is SEO-friendly content?
Ans: SEO-friendly content is written in a way that makes it easier for search engines to rank it highly.
Do I need a content marketing strategy?
Ans: Yes, for efficient content writing and increase your brand value.
Why do I need quality content writing for my website?
Ans: To enhance your brand identity and rank high in search engines.