How to Enhance Your Digital Presence Through Organic Search ?
The virtual world is a way of life to communicate, work, entertain and do all you possibly can think to run about your daily lives. The digital era has shifted people to using the online platform to make life easier. Online shopping is now more popular than ever before and will continue to be on the rise, as people are more inclined towards buying all sorts of products/ services in the comfort of their schedule and space, and getting everything delivered at their doorsteps, to save time, fuel and energy. Even if physical visits to the store are required, people prefer taking informed decisions and researching online on google and other search engines, to determine the best possible options beforehand.
Now, how do you take your shopping decisions online? With so many choices and brands available, what helps you choose between A,B or C? The answer is primal and is reflected in the age old saying ‘out of sight, out of mind’! Your purchase decisions and perceptions are influenced by what you see, and that is what you will remember.
This clearly means businesses positioned at the forefront on search engines are seen and remembered by the target audience. If you are running a business then you need to know the significance of a strong digital presence to maximise your visibility to the target audience, and to survive the competition and stay ahead of the game.
How Would You Characterize Your Digital Presence?
Having a digital presence is not just about having a webpage or website. This concept is broader than you may think. You can create your online existence by creating your own site or page but that does not identify as having a digital presence. This only means you have a digital existence that actually adds no value to your objective. Your digital presence is a deeper concept that affects the core of your business, in accordance with you, your target audience, and the internet. The combined contribution of these three components enhances your digital presence and adds value to your business goals.
You have to develop content and take the necessary steps to reach your target audience through the internet. Search engine algorithms decide your visibility to the target customers and your position in the competitive market. If your content and actions can reach your target, your consumers’ feedback, engagements, and preferences further boost your digital presence. While your online existence just gets you on the map, your digital presence builds trust, credibility, and brand value.
So, it is quite evident that having a strong digital presence is unparalleled in this competitive era. Your digital existence might get lost in all the noise of this vast cyberspace without a strong foundation. Let that sink in!
What Steps Should Be Taken to Enhance Your Digital Presence?
It is clear as daylight that without a robust digital presence, it is impossible for your business to succeed in the competitive arena. So, the main question arises: how can I enhance my digital presence?
The most effective solution is to optimize your website through result oriented Search Engine Optimization (SEO) strategies and increase your website’s visibility through organic search. Other digital marketing channels can enhance your online presence for a short period of time, but SEO provides long-term solutions to build your brand’s visibility. SEO optimizes your site in such a way that it ranks top on search engine result pages (SERPs) and gains traffic through organic search, a unique solution that other digital marketing channels fail to offer. As mentioned before, a large number of the population starts their e-commerce journey by conducting a search for desired products, enhancing your online presence through search results is most crucial for being discovered by your target customers. Only SEO techniques can bring about desired outcomes by increasing the visibility of your business through organic search results.
How Can You Strengthen Your Digital Presence via Organic Search?
Tailored SEO strategies according to your business requirements are the only effective solution to improve your search rankings and bring more organic traffic. Your website’s ranking determines how often your target audience will discover your site through organic search.
In this section, we will talk about the primary and step-by-step SEO tactics for enhancing your digital footprint through organic search.
Analyze Search Engine Ranking Algorithms
The first and foremost step is to figure out how search engines such as Google’s ranking algorithms work. These algorithms are dynamic and are updated on a regular basis. It is crucial to understand how ranking of websites is done through Google’s point of view and to make changes according to the updates. If your SEO strategies are consistently updated according to these changes in algorithm, your website’s rank on top of search results can be ensured. Google Analytics has made it easier to keep track of your metrics and you should check on a daily basis for visible results. If your website is not encountering enough traffic through organic search, it means that your SEO strategies need to be modified according to new updates.
Build an Attractive, User-friendly, and Mobile-friendly Website
If your website does not tick all these boxes, you need to reshape your website to increase more user-friendly aspects. Having an attractive website with viable functionality automatically enhances your position among your competitors. It is natural that people will opt for a better user experience rather than wasting their time on a site with bugs and lagging. Moreover, Google’s ranking algorithm considers the mobile-friendliness of a website as a criterion for determining a site’s position on search result pages. Mobile devices account for half of all global traffic and if your website is not mobile-responsive, you are losing half of your target customers. Less traffic will result in less conversion rate even through organic search. So, optimize your existing website features according to these criteria or build a more favorable site from the beginning for growing your business organically.
Secure Your Website with SSL Certificate
A website without an SSL certificate is identified as less secure by Google and consequently receives less traffic. SSL (Secure Sockets Layer) enables your site to move from HTTP to HTTPS which is considered more secure. Having HTTPS in your URL ensures your customers that your website is secure enough to provide personal information such as credit card information. Thus, when your target audience searches for related products, your SSL-certified website will bring more traffic than an unsecured one. Securing your website through an SSL certificate is, therefore, vital for increasing your website visibility through organic search.
Develop Innovative and Original Website Content
After building a functional website, you must ensure that your website contents are attractive, simple to understand and SEO optimized. After your consumers find your site through organic search, they are going to expect unique contents and clear descriptions of your products and services. So, developing concise and innovative as well as great content for content marketing strategy for every web page of your site is essential. Moreover, Google can detect duplicate or non-relevant content of a site and penalizes these sites as spam-containing websites which eventually results in less organic traffic. If you want to build a strong online presence, creating unique web contents has no other alternative to increase organic traffic.
Prepare A List of Relevant Keywords
Keywords are one of the main tools for your SEO strategies. Keywords relevant to your products and services indicate how your potential customers search for a particular product and what encourages them to purchase. So, you need to mine the keywords or keyphrases that lead to sales and compile a list of them. Then you need to optimize your web contents, blogs, and all other contents on your website with relevant keywords. Afterward, you have to keep track of the number of traffic each term brings by SEO tools and modify content in accordance with the results. Focusing on keywords can provide an astonishing amount of organic searches and bring more traffic to your website.
Create Keyword Focused Contents
Your compiled list of keywords should serve as the backbone of your content creation strategy. But you have to use keywords in a natural way in your content. Stuffing keywords irrelevantly can be detected and penalized by Google, so it is crucial to keep it in mind. Develop keyword-oriented and original contents in such a way that you can naturally use your listed keywords in your content writing. Keyword-rich contents boost your SEO multiple folds and increase your digital presence through related search.
Create A Blog and Maintain Regular Posting
Blogging enhances your online presence and increases your search traffic very effectively. Websites with blogs are detected to be shown in the top rankings of Google with relevant searches. It is a long-term strategy as it brings related traffic to your site over time. Blogs are also the most efficient ways to engage more potential consumers. Usage and efficacy of your products, effects on lifestyle, shopping guide, etc., and many more ideas can be the choice of topics for your blogs to communicate more effectively with your target audience. Blogs with relevant keywords will increase your traffic through organic search and thus, it is vital that your site maintains a posting schedule for uploading regular blogs on your website.
Create A Backlink Strategy
Backlinks are basically links that are directed to your website from other sites. Impactful backlinks ensure that your website has effective authority in a particular area and is worthy to be visited. Backlinks can bring both positive and negative results. Such as, if a spammy site links to your site, it can negatively impact your rankings. Again, high-end backlinks from authentic sites can increase your web rankings amazingly. For obtaining backlinks, the conventional process is to develop a contract with sites and publications for mutual exchange of links. Other than this process, developing original and top-notch contents will gain quality backlinks to your site within no time. The more backlinks your site gets, the more traffic through organic search will accumulate to your site.
In conclusion, these SEO strategies to enhance your digital marketing through organic search should be trusted with a reliable SEO company to get the best results. An SEO company will do everything to provide all the necessary services suitable for your website upon consulting with you.
At A Glance
A robust digital presence is extremely crucial for any online business success in 2023. The post-COVID era has made it more essential as people now prefer online marketing to visiting physical stores. To survive within the vastness of cyberspace, your business has to build a strong digital foundation and SEO is the only effective solution to this issue. SEO strategies optimize your digital visibility in such a way that your website ranks on top of search engine results through organic search. Organic search means your target audience will search for related products and services and search engines will present your products/website on top of the search results, organically without paying for advertisements. SEO strategies tailored to different business needs can effectively bring organic traffic to your website and build your site as a trustworthy and credible one. Therefore, to enhance your online presence through organic search, SEO is the best way among all other digital marketing channels.
1. What is digital presence?
Ans. Digital presence refers to the visibility and accessibility of a business’s digital existence i.e. website.
2. Is having a digital presence essential in 2023?
Ans. Yes. Without a digital presence in 2023, basically, no business is able to gain recognition and fail to reach a large number of target audiences.
3. How does SEO enhance your business’s online presence?
Ans. SEO strategies help your business website rank top on SERPs through organic search and increase visibility to your target audience.
4. How long does SEO take to increase traffic through organic search?
Ans. It depends completely on the current state of your website and the level of competition your business is in. Consult with your SEO agency to figure out the probable time period for effective outcomes.