And then, we created a perfect website to tell its story.
We knew what story we wanted to tell, so now we needed an easy-to-navigate structure that can deliver the message seamlessly. But, and this is a big but, we also wanted a website that can standout on its own.
We developed a pilot interface that allowed us to include a focus group full of different types of people. Our goal was simple - validate our strategy and identify the points of improvement. And of course, we made changes to the user interface alongside the user experience system based on the feedback. Because its all about inclusivity.
We developed the designs for the mobile and desktop versions simultaneously. For this phase, our goal was to create something that can start with the bare minimum content but also scale up to become a full-fledged website.
As is the signature of our sister concern Dcastalia Limited, we abandoned any type of template and tackled the problem with the goal of creating a unique product. RentX is new, its fresh, and so the website had to be superior in terms of UI, and functional in terms of UX. Every section and module was designed with our marketing strategy in mind - serve the content that we have at present, yet have enough room to scale up when new content is developed in the future, also by us.
From creating an optimum grid system to standardizing the style, we did it all. And of course, we went above and beyond for animation. Because at the end of the day, we created a product for the end-users, so we definitely need something lucrative to grab their attention.
RentX boasts a website created with passion
