LetsFly: A simple name that can be pronounced easily and remembered fondly. The name also opens up the branding to be very vibrant, welcoming and service-centric.
Fly By: Perfectly encapsulates what the company does. Apart from that, the name is short and concise meaning that people can seamlessly use this name in conversations.
TripTo: A great name that feels like a call-to-action and can be marketed in a dynamic way, for example, "Trip to Australia", "Trip to Canada" etc. where the name of the company itself is a part of the campaign.
Ready Set Fly: A great name in terms of marketing as the name itself feels like a call-to-action. It feels energetic and exhumes motion.
Unlike generic websites, we specifically tailored the B2B landing page of Cloud Trips to help maximize conversions. The content flow is structured to focus solely on guiding visitors toward engaging with the company. We also wanted the website to be able to communicate the corporate prowess of Cloud Trips, after all, it is powered by one of the industry giants, the East Coast Group.
We developed a few prototypes that were tested by our inhouse marketers. The target was straightforward - create a modern website with slick animation that looks and feels great, and is capable of becoming a solid driving factor for the campaigns. Our strategists wanted a product that can be an integral part of the CRM and can be placed anywhere in the marketing funnel seamlessly. And we did exactly that.
The landing page has clear and motivating call-to-action buttons that are connected to either impactful lead generation forms or the B2C website
Each visual is carefully crafted to maintain the brand persona that we ourselves defined
TThe principle of visual hierarchy was a driving factor for us in creating an engaging content structure for seamless navigation and comprehension
The robust backend ensures that the web admin has precise control over each element, meaning that this isn't only a flexible solution, its a scalable one for the long haul
Our primary goal for the branding was to create a visual identity that can be trusted. We looked at the industry leaders - both the locals and global standouts - and decided to change the existing branding of RentX, which focused more on exhuming exclusivity, into something that is inclusive in all aspects.
It was a simple idea - if people do not feel welcomed, they will not buy what RentX is selling. As part of the revamped branding, we created graphical elements, color schemes and persona use cases that focused on positioning RentX as an inclusive platform with exclusive offers.
The B2C landing page is connected to Cloud Trip's very own user dashboard. Our goal was to create a website that is capable of driving traffic to that dashboard. Visually, it had to be as similar as possible to the B2B landing page, but not the same. We took strategic decisions in regards to the amount of content that would be shown in order to drive traffic from point A to point B.
Conveying the benefits of a newly rebranded service in the digital world can be challenging. However, with the right mix of design, strategy, and storytelling, it’s possible to create a brand that connects with users on a personal level. For Cloud Trips, the goal has always been to build an identity, establish a reputation, and drive business—and so far, we’ve made it happen.
