NextUpLeader

NextUpLeader has a clear mission - to equip next-up-leaders, managers, and those taking on new responsibilities with the uncommon skills they need to excel. The foundation of the brand was built around this mission, and our goal was to create a distinct, bold, yet flexible identity that aligned with Isaiah's vision. We also wanted to incorporate a sense of elevation - not just representing Isaiah, but elevating his personal brand to the next level, so both he and his venture can grow together.

For NextUpLeader, we aimed for distinct yet simple identifiers that fit well with its niche. Our goal was to create visuals that are easily recognizable, but not so intricate that they overshadow the content itself.

This also meant that the supporting images needed to be carefully curated to maintain a consistent tone. To achieve this, we created a mood board that defines the type and tone of images that would align well with the marketing, while keeping our primary goal in mind - prioritizing content over visuals, but still ensuring they are recognizable.

The branding for NextUpLeader was crafted to embody both positivity and professionalism. From the carefully chosen logo design to the precise wording of the branding guidelines, every element was designed to reflect their unique position in the industry - focused on turning ideas into products with an emphasis on growth through MVPs. Altogether, the branding establishes Studio Dev Hub as a welcoming, growth-driven partner for startups.