At Digitomark, we believe in the saying, "A dentist's teeth need to be perfect." After all, who would go to a dentist with cavities? With that in mind, the logo grid for Interform was designed with extreme precision, considering the nature of their services. The result is an aesthetically compelling logomark with refined visual integrity.
We developed a pilot interface that allowed us to include a focus group full of different types of people. Our goal was simple - validate our strategy and identify the points of improvement. And of course, we made changes to the user interface alongside the user experience system based on the feedback. Because its all about inclusivity.
To stay true to our minimalistic approach and the brand's service line, the brand identifiers were designed with careful consideration for both aesthetics and brand positioning. We aimed to avoid a restrictive branding scheme while allowing creative flexibility for future materials. As a result, the design was conceived to be scalable, yet still able to maintain the brand's persona.
Creating visual samples is an integral part of our process for all branding projects. This ensures that what we've designed is not only visually appealing but also functional in its usage. For Interform, we incorporated architectural motifs and imagery aligned with the brand’s tone to build the mood board. The goal was to demonstrate that the branding book we created serves as an actual guideline, not just a showcase of our creative abilities.
