Content Strategy
Our deliberate and purposeful approach plans and puts into action the initiatives that secure and support the long-term success of your organization.
81% of marketers view content as a core business strategy
A creative strategy is more than just an idea – it’s a proactive approach we make to ensure your company is on the right path. It’s your blueprint for success. Our creative strategy sets a framework for your brand, which lets you share your vision and goals while focusing your team’s talents on the work that matters. Creativity is at the heart of our agency. Moreover, we create engaging brand stories and turn them into effective marketing campaigns. That’s how we deliver impactful results that work. Every idea we make is crafted strategy-first and deliberately. We have experts at branding and creative business solutions to help businesses make a deeper connection with their customers.
of content marketers use organic traffic as a key metric to measuring content success.
of content marketers are using social media as a distribution channel for their content.
report they’d rather post less often to create better content than post more often with lower-quality content.
Adding value to your brand with a curated content strategy:
SERVICES
Research & Analysis
Our team understands that great content must have a purpose, and that purpose must be defined by specific goals. Therefore, we begin by determining your brand's mission, marketing objectives, and key performance indicators (KPIs), a thorough research of your brand to strategize an impactful content.
Targeting Audience
We ensure the success of your custom content strategy by focusing on two components, your brand’s unique selling point and, equally essential, your audience. That is why we must conduct extensive research on your existing and target audiences.
Competitor Analysis
We believe competitor analysis is critical when strategizing content for your brand since it informs us about what content is being created in the same industry as yours and how it can be executed & planned in a better way.
Content Audit
As we’ve established a thorough understanding in determining who you'll be communicating with, your target audience, and the types of information they'll be interested in. Therefore, we emphasize on digging further into what your present content is saying and where the gaps are.
Developing Theme
Through research and analysis, we've effectively established your goals, objectives, target audience, and gaps; now we'll build a refined theme for the content to communicate with your audience and reflect your brand more effectively.
Portfolios
Escalating brands
to their full potential
Our Process
Ensuring an effective approach to enhance your content strategy.
01
Discussing Scopes
We ensure that we are aligned with the project scopes as the first step in starting any project. The component of project planning that involves identifying and documenting a list of precise project goals, deliverables, tasks, costs, and deadlines is known as project scope.
02
Resource Collection & Planning
To collect all the resources from our client is essential, as it will allow us to be aligned with the remaining content strategy and so on. Furthermore, it enables us to work closely in redefining the brand’s content.
03
Defining Milestones
We ensure to deliver results thus setting a milestone for reaching every objective is essential for us and your brand. Our well curated strategy ensures your brand is positively redefined amongst your audiences and brings a positive impact.
04
Communication
We believe that consistent communication and accuracy align with your brand's strategies in order to promote reliability and trust in our workflow. As a result, our method encourages the exchange of ideas and opinions among content strategists in order to produce a competitive edge with the contents.
05
Set A Budget
We outline everything you anticipate spending money on in order to establish an exact budget for your creative plan.
06
Create A Timeline
Following a schedule may keep your project on budget and guarantee that your targeted client is satisfied. We add milestones to our timetable for the team to follow in order to make sure we stay on course. Thus, ensuring that your customers can trust your content and rely on your brand.
01
Managing
We prioritize communication and comprehensive management of the project. A dedicated manager from our team makes sure every update and requirement is being communicated and resolved.
02
Analyzing
Extensive analyses are done to understand your business’ niche and create a strategy accordingly, ensuring a motivating path to create a satisfying social media marketing experience.
03
Strategizing
Creating a custom content plan for your brand’s social media post enhances the online presence strategically, and organizing them in a monthly plan boosts brand awareness.
04
Drafting
Drafting is an essential process. This ensures the client's satisfaction and provides them with design options to post on social media platforms.
05
Posting
Posting content on your brand’s social media page gets selected through a streamlined discussion. The highest quality content gets posted that meets the purpose with distinctiveness.
06
Monitoring
The determination to understand the post's relevance is crucial for its effective hype on social media platforms. Hence, optimizing and monitoring ensure the authenticity and whether it meets the requirement.
07
Promoting
Promoting a social media post for a certain period by utilizing the social media tool’s paid option enables your brand to reach the potential leads and targeted likes and followers.
06
Monitoring
The determination to understand the post's relevance is crucial for its effective hype on social media platforms. Hence, optimizing and monitoring ensure the authenticity and whether it meets the requirement.
Don’t take our word for it, have a look at theirs
About their timeliness, they maintained every deadline with impressive outcomes.
Tajul Islam Senior Manager & Digital Marketing, Concord Group
Their responsiveness and attention to detail were what I find most amazing.
Shariful Islam Assistant Brand Manager, Mir Cement Ltd.
The team was swift and proactive in working with us, continually augmenting our team to achieve our expectations.
Sami-Ur-Rahman Senior Brand Personal, SAK CPL
The workflow and project management style that the team used was good.
Md Jahangir Alam (Tipu) CEO, ACTS Assets Ltd.
Concord
Abakash
Amar Admission
AWR
Green Delta
Anwar Landmark
Cubic
Eco Ceramics
Ekush
KHL
Macoy
Nurani Interior
Rancon
Reel Start
Royal Pearl
Signature
Haier
SystemEye
Tea Trug
Wardrop
Rupayan City
Bright Solution
Creative Engineers
Babylon
United Hospital
Pfec Global
Nimbus
Mir Group
Laser & Skincare
Ventura
Spectra Group
FAQ
What is Content Strategy? + -
Content strategy is a strategic approach for content implementation as part of overall content marketing. The strategy includes everything from planning and creation to delivery and publication of the content.
What are the 3 components of Content Strategy? + -
A successful content strategy implements three components effectively - brand focus, user experience, and content distribution.
What is the difference between Content Strategy and Content Marketing? + -
Content strategy is an aspect of complete content marketing. Content strategy refers to the overall strategy for complete content related to a business. Whereas, content marketing is a strategic marketing approach focused on the process of communicating relevant messages to the target audience by implementing the content strategy.
What are examples of Content Strategy? + -
Some examples of the brand content strategy implemented effectively have been listed below:
- “Share A Coke” Campaign by Coca-Cola
- Stories feature by Microsoft
- Inbound Marketing of Hubspot
- Question Time of McDonald
- GoPro and Visual Content