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Why SEO is the Most Cost-Effective Way to Market Online in Bangladesh


Tasnima Islam - March 3, 2022 - 0 comments

Over the last few years, there has been a drastic shift in the business world in Bangladesh. Every business has started focusing on going online with the most profitable marketing strategies, especially during the outbreak of Covide 19. As people spend more time online, marketing has become the most beneficial investment for businesses to keep in touch with their audience, increase online sales, and, most importantly, strengthen their online presence and engagement. Unfortunately, companies have to spend more on marketing during the COVID-19 crisis; therefore, many businesses merely have the resources to compete when it comes to developing online content. However, that is where SEO comes in with its offerings.

If you are looking for the most cost-effective way to do online branding, SEO is the best choice for a wide range of business types as it has great deals to offer over other online marketing channels if you can utilize the best strategy. SEO is, in fact, the best method for businesses striving to enhance their visibility on the web while reducing their expenses. This post will discuss how SEO is the most cost-effective marketing tool and how to enjoy the most return on investment from SEO service in Bangladesh.  

Why do online marketing in Bangladesh

We all live in a world-changing constantly over time, and Bangladesh is no exception. In this current decade of technology, information, and widely popular digital marketing, Bangladesh is shifting to digitalization from traditional marketing platforms as online is currently the easier way to let the audience know about the products or services for the growing number of internet users. 

Why do online marketing

Source: DATAREPORTAL

There were 52.58 million internet users in Bangladesh in January 2022, and with this increasing number of internet users, marketers in Bangladesh reckon if their brand’s content strategy is developed to be search-engine friendly, their potential customers would easily find it, which will result in more sales. 

“The future of advertising is the internet” – Bill Gates

There is no doubt that investing in digital marketing would be beneficial for every industry, from banking to education, everything is digital nowadays. The aim of this businesses’ marketing strategy is to inform and educate the customers about their brands, products, or services. Hence, every marketer search for places where more customers are passing the time looking for products. Here, the world wide web plays a vital role in grabbing potential clients for businesses. The drastic rise of digital users in Bangladesh indicates that customers also find online platforms simpler to get connected with the brands. They can reach and compare thousands of businesses in seconds with just one click. There are also thousands of benefits of online marketing both for the customers and the businesses. 

Importance of online marketing:

Importance of online marketing

Source: Key Differences

Among an infinite number of benefits of online marketing, some of them are listed below to highlight why to do online marketing in Bangladesh:

  • Two-way communication

In a traditional marketing system, your valuable customers miss the opportunity to communicate whenever you create a television ad or print ad in the newspaper, leaflets, or billboards. On the other hand, online, you are just a click away from your customers who can easily reach out to convey their feedback or needs. 

  • Personalized experience

Whenever people visit your website, they search how your website would serve their specific purpose. Online marketing offers the opportunity to tailor marketing strategies according to the needs and requirements of the clients.

Previously in traditional marketing, brands used to target audiences through generalized marketing strategies. However, nowadays it has become easier with digital marketing to increase your leads by serving the audience’s personalised requirements. 

  • Quality traffic

With traditional advertising, businesses use to target both interested and uninterested customers as there was no way to target specific audiences through a television ad, newspaper, billboards, or other traditional methods. 

In contrast, these days it has become simpler to target audiences based on their demographic information, socioeconomic status, hobbies, interests, spending habits, or other factors which ensures you are reaching those who will be interested in your business and become your customers. 

  • Competitive advantage

To keep pace with the latest trends, it is significant to invest in digital marketing as every business around the world, including your competitors, is doing so. It will eventually help you boost your lead generation and enhance sales. 

Alongside, the nature of traditional marketing is status where digital marketing is completely dynamic. Therefore, the engagement and conversion rate is faster for online marketing. Also, as digital marketing can target audiences both locally and globally, it provides the quickest and real-time results. 

As it is already stated there are thousands of benefits of online marketing than traditional marketing, it is always best decision to invest in it. However, among all digital marketing tools, you need to know which one is the most effective for your business based on your cost, business type, and purposes to serve. 

Online Marketing Channels

Online Marketing Channels

Source: Key Differences

Digital media is constantly changing with the latest trends and thus the online marketing methods and channels. If you want to keep pace with the ever-changing world, you need to be aware of the internet marketing channels and how to implement them. To name some of the popular digital marketing channels, there is Search Engine Optimization (SEO), Pay Per Click (PPC), Email Marketing, Social Media Marketing, Video Advertising, Network Marketing, Contextual Marketing, Affiliate Marketing, and Content Marketing. Each of the channels has advantages but you have to be careful which one to select for your business. 

This article will guide you through choosing the right online marketing channel if cutting costs is your main concern while boosting your website traffic. 

SEO, the most cost-effective channel 

Search Engine Optimization (SEO) is essential for both individuals and organizations if they want to boost the visibility of their content by ranking it higher on search engines in an organic way. Among all digital marketing channels, SEO provides the opportunity to save costs while enhancing the sales of the businesses. According to Forbes, 93% of online experiences begin with a search engine like Google, Yahoo!, or Bing. Thus, SEO Service in Bangladesh is one of the most demandable services as it is the best strategy for businesses that are striving to reach their online presence while decreasing the cost. But it is also essential that you are implementing the right strategy as there are more than 200 factors that influence the ranking of your website. Around half of the web traffic comes from organic searches, and SEO brings profitable leads by capturing the organic traffic and not sending a single penny from your pocket. Therefore, 90% of marketers acknowledge that SEO is the most successful marketing strategy

While you pay for ads that boost your reach, unfortunately, you stop getting results once you stop paying. Though paid marketing generates fast traffic, they do not sustain over time. On the other hand, SEO will remain for years. It builds a sustainable authority, content, or visibility on search engines that will bring traffic for the long term after publishing. SEO indeed is not a cost, it is an investment that every business should do. If you plan to go for Google ads for some reason, you have to select which product, service, or article you wish to advertise, however, by SEO principles you can display your whole page for a long time. Some businesses choose to take shelter on paid marketing efforts through Search Engine Marketing. As the ROI is significant and the leads are sustainable, the costs eventually decrease over time.

“The best place to hide a dead body is the second page of Google search.” 

This is unfortunate but true that most people will not visit your website until you are on the first page of the search result. There is a tendency that consumers to trust businesses that rank higher on search engines, indeed, they count those businesses as more legitimate and high-quality sources to interact with. Besides, for paid ads, the credibility is not such high and the audience often gets irritated and thus ignores them especially if the ads are unappealing, irritating, or otherwise low-quality. SEO targets customers who are actively searching for products and services, unlike other marketing channels that deliver ads of your brand and disrupts users’ activities. 

Final Words

Online marketing is indispensable for businesses from every industry in this era of digitalization. However, businesses must determine marketing options that offer the optimum output at a low investment and high return like SEO. If you are an SEO expert, it will not be a major issue doing SEO for your own website. Otherwise, an expert SEO service provider can guide you through the path of success with robust SEO strategies like creating a pre-build strategy/sitemap, conducting research to know your customer, keyword research and implementation, competitor research, and generating fresh content. In fact, it is high time to hire an SEO company as SEO service in Bangladesh is at its peak during this time. 

If you want to enjoy the infinite benefits of online marketing with minimal cost and the highest return, you can also contact an experienced digital marketing agency, Digitomark, which has vigorous and viable SEO strategies for jumpstarting your online visibility and boosting sales. Besides, while you are wondering from where top brands like United Hospital are taking their SEO service in Bangladesh and ranking as the first one on search engines, you are missing out that Digitomark is their successful partner agency for whom they have secured the top place. 

Frequently Asked Questions (FAQs)

How much does SEO cost?

It depends on different packages that include diverse offerings. You can also contact us to know the details about the cost.

How long does it take to get a ranking?

SEO never works instantly, on average, it can take up to 6 – 12 months to work. However, the time to get a rank varies as it depends on multiple factors. 

How to measure results for SEO?

There are multiple metrics that you can track. Google uses more than 200 ranking factors in its algorithm. However, it is best to stay focused on a few at first that best suit your business. 

Why are keywords important? 

Keywords are essential because they inform search engines about the content of your website’s page.

Which is better, SEO or PPC?

SEO and PPC both have numerous advantages. SEO brings you organic traffic, while you have to generate costs for PPC advertising. On the other hand, PPC expands your page reach quickly while SEO is a continuous process. So, to know which one will serve the best purpose for your business, you can contact us.  

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