Rupayan City

Overview of the Company

Rupayan City is Bangladesh’s first city brand that encompasses a safe and nurturing environment in order to provide an ideal lifestyle. Rupayan CITY is committed to offering a rich and refined life in a gated community; a nourishment of healthy upbringing in the midst of green environment, open spaces, and like-minded community members.

Background of the Project

• The client’s prime focus was to showcase the fact they are the first city brand in Bangladesh.
• They required a certain level of quality and tone in their write-up that encompassed the elite foundation of their company principles and what they were endeavoring to deliver to the community.
• To attract their target customers, they needed sophisticated and compelling taglines for each of their projects.
• They needed to provide a thorough summary of everything, from their firm to their ideologies, satisfied clientele, services, and projects.

Our Approach

1. Kickoff Meeting:

Communication & consistent interaction has played a vital role in ensuring satisfaction with what the client wants. We established a solid understanding with what they needed to showcase through their website.

2. Gathered Resources:

Clients had numerous data resources of their company and each of their phases, which allowed us to gather information and have a clear understanding.

3. Research & Development:

With their provided data and resources we were able to analyze & strategize ideas that required us to set their tone. Moreover, it allowed us to grasp and understand what their corporate values could be, since they did not have any before.

4. Write Up & Feedback Implementation:

We created a draft write up, following another final write up copy to collect the client’s feedback– thus implementing their observations and consulting them with innovative approaches to words and communication.

5. Delivered Satisfaction:

We were successful in providing lucrative work to the client by ensuring there are no gaps in information through constant feedback from the client, thorough observation, and their provided resources.