MJL BL

Overview of the Company

Mobil Corporation, later known as Exxon Mobil Corporation, chose to establish Mobil Jamuna Lubricants Limited in conjunction with the state-owned Jamuna Oil Company Limited in 1998, and the path of blending world-class lubricants in Bangladesh began. In light of this, MJL Bangladesh Limited is a joint venture between EC Securities Limited, an East Coast Group affiliate, and the state-owned Jamuna Oil Company.

Background of the Project

• The client needed to have elaborated information on their website.
• The client required their company to have a voice of eminence being a giant of the oil industry.
• The client asked us to establish a tone of their brand through website copywriting.
• The client wanted to ensure their visitors or clients are getting the right & legitimate information.
• The client needed to ensure they have a showcase of the product line & portfolio of their products properly categorized.
• The client wanted to have an overview of their business, history, business proceedings & words of the leaders of the company to the website.
  

Our Approach

1. Kickoff Meeting:

We feel that communication is the key to assuring fulfillment– so we made sure we communicated with the client, learned about the corporation, and gained a better understanding of their business values and work practices.

2. Gathered Resources:

Through extensive experience, our team ensured that we have gathered documents & data resources from the client. As it enables us to have solid data about the company to establish a tone for their brand’s voice.

3. Research & Development:

Before we began with the establishment of the tone and copywriting for the website, our team engaged in competitor analysis. Knowing the competitors’ approach & write up enables us to portray the actual essence of MJL BL in words to make it stand out from the crowd.

4. Write-up & feedback implementation:

After we were done conducting a thorough research about the company– we prepared the first draft of the copywriting. It gives a glimpse of how the flow would go throughout the website. Moreover, it allowed us to align with the client’s preferences and proceed according to their feedback.

5. Delivered satisfaction:

We ensured there are no gaps of information through client’s consistent feedback & thorough observation. We were able to portray an overall view about the company, starting from their product line to the company’s core values. Obligated to make the copywriting precise, concise, easily understandable that the bridge of understanding with elaborated information.