Concord Real Estate

Concord is one of the leading real estate and construction conglomerates in Bangladesh. They have over 1,200 projects and more than 10,000 residential and commercial units. They have constructed some of the iconic projects like the National Monument at Savar, SingTel Building (in Singapore), World Trade Centre (Chottogram), Hazrat Shahjalal International Airport, National Indoor Stadium, Police Plaza Concord, Shilpa Bank Bhaban, IDB Bhaban, Jibon Bima Tower, The VVIP Terminal, The British High Commission in Baridhara, etc.

A little background about the client:

The client was a reputed Real Estate Company in Bangladesh..
The site had a very short amount of content. The site was not indexed on google that’s why no pages were ranked in the top 100.
They didn’t have any blogs.
They have thousands of backlinks but the backlink profile was not good. A lot of spammy backlinks were found .
Clients Competitors were the leading company in the real estate industry.

Here’s what we did to improve the website’s ranking:

We conduct an SEO audit, and competitor analysis to understand the gap and the way to achieve SEO value.
We focused on our targeted keywords and prepared a keyword research report for other service pages and blogs.
After that we started our onsite optimization, we fixed all of the onsite issues, implemented our targeted keywords in the content body strategically, optimized every page title, created concise meta descriptions for the pages, added images alt tags, optimized canonical tags, and improved content quality which was necessary.
We optimized robots.txt and created sitemap.
The website was not integrated with the google search console. We integrated the webmaster tool and submitted sitemaps, and removed thin contents from the search console and that significantly improved search engine rankings.
We created nearly 20+ pieces of content with low and high-competition keywords. Besides that, we were also focused on high search vol keywords that bring a good amount of traffic nowadays.
Each blog content was near about 1500-2500 words with proper visuals, tables, videos, and alignment with EAT. Each blog has 1 primary and 8-10 secondary keywords. The content was well-researched and, we included enough references to the sources.
We installed AMP for blogs to load faster on mobile and achieve rank faster.
We made the pages responsive to offer the best user experience on all kinds of devices.
Offered subject-matter expertise and insights to improve SEO outcomes and organic reach.
Incorporated FAQ schema with respective PAA on-page content.
Besides on-page and technical SEO, we started our off-page in 3rd month and outreached guest posts from high-traffic niche relevant sites and we also made some basic backlinks like profile backlinks.

Results – The Fruits of Our Labor:

The website’s ranking improved drastically and achieved 12k+ organic traffic.
All of our targeted keywords ranked on top #10 and almost 30+ pages ranked on Pages #1-3
250+ keywords showing up on the first page
150+ service-oriented Keywords showing up in the Top #1.
Reduced the bounce rate of the website by 83% from 52%
The client saw an increase in the quality and quantity of traffic coming in from organic searches.
We got plenty of backlinks naturally from our blogs & internal pages

N:B: SMM, SEM, and Display ads were running beside the SEO campaign.