Big businesses don’t always start big. Many of today’s leading companies began as humble experiments. They launched with just one core idea, tested it out with a small audience, and refined their approach based on feedback. This powerful strategy, known as building a Minimum Viable Product (MVP), allows businesses to test ideas, save resources, and […]

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort. – Eric Ries, The Lean Startup According to Harvard Business Review, most start-ups fail, with over two-thirds never giving a positive return to investors. But why […]